
Carlos Rivas- Owner/Buyer
Why did you open Run Culture?
Opening a running store has always been a lifelong dream for me since I started running. I really wanted to open one in a place that had the need for it and would grow with the store instead of opening in an oversaturated place.
What is your running history?
I started running in High School by chance, first day of school they put me in Girls PE I promptly had that changed and the counselor put me in Boys Cross Country (I had never even heard of Cross Country before) and the rest is history. I stayed with it and had a fairly successful High School career and I was fortunate enough to run after high school for the University of Houston as a miler. From there I competed on the roads at various distances, with the 10k being my favorite.. Now I run just for the enjoyment of it and the social aspect.
What is your favorite running shoe?
My favorite running shoe is the Brooks Ravenna. It has the perfect balance of support and cushioning for my foot.
What is on your pre-race menu?
a bowl of Kettle Corn before I go to sleep.
What is your favorite beer to drink after the race?
My post race beer of choice is a nice cold Shiner Bock!
Why did you open Run Culture?
Opening a running store has always been a lifelong dream for me since I started running. I really wanted to open one in a place that had the need for it and would grow with the store instead of opening in an oversaturated place.
What is your running history?
I started running in High School by chance, first day of school they put me in Girls PE I promptly had that changed and the counselor put me in Boys Cross Country (I had never even heard of Cross Country before) and the rest is history. I stayed with it and had a fairly successful High School career and I was fortunate enough to run after high school for the University of Houston as a miler. From there I competed on the roads at various distances, with the 10k being my favorite.. Now I run just for the enjoyment of it and the social aspect.
What is your favorite running shoe?
My favorite running shoe is the Brooks Ravenna. It has the perfect balance of support and cushioning for my foot.
What is on your pre-race menu?
a bowl of Kettle Corn before I go to sleep.
What is your favorite beer to drink after the race?
My post race beer of choice is a nice cold Shiner Bock!
Joey Cabrales- staff member

What brought you to Run Culture?
Carlos' unique experience in the running industry and his knowledge brought me to run culture (duh).
What is your running history?
I started running about 5 years ago.
What is your favorite running shoe?
My favorite running shoe right now are the Ghost 9. I love this shoe because it is a comfortable and responsive ride.
It's great for any distance, at any pace.
What is your favorite route in Las Cruces?
My current favorite route to run is the Pat and Lou Sissbaro community park.
How did you get into running?
I began running to lose weight. From then on, it became an addiction.
What are you currently majoring in?
I am pursuing my undergrad in Psychology with a minor in Coulseling and Community Psychology.
Best song to run to? Favorite local race?
Let Go by Frou Frou Cupids chase. I PR'd for my 5k time there.
Carlos' unique experience in the running industry and his knowledge brought me to run culture (duh).
What is your running history?
I started running about 5 years ago.
What is your favorite running shoe?
My favorite running shoe right now are the Ghost 9. I love this shoe because it is a comfortable and responsive ride.
It's great for any distance, at any pace.
What is your favorite route in Las Cruces?
My current favorite route to run is the Pat and Lou Sissbaro community park.
How did you get into running?
I began running to lose weight. From then on, it became an addiction.
What are you currently majoring in?
I am pursuing my undergrad in Psychology with a minor in Coulseling and Community Psychology.
Best song to run to? Favorite local race?
Let Go by Frou Frou Cupids chase. I PR'd for my 5k time there.